How to Find Your Niche

How to Find Your Niche in Affiliate Marketing

Learn how to find your niche in affiliate marketing.

Who wouldn't want to sit on their couch and make money? Better yet, imagine going to sleep, waking up, and finding out that your bank account has grown during that time.

This thought is what pushes people into affiliate marketing. The problem is that the realization that you can't sleep and make money causes many people to lose interest.

Affiliate marketing takes work and soul searching. One of the hardest questions to answer is how to find your niche market.

Having a niche makes affiliate marketing easy. It's one of the first things you should establish if you want to make serious money.

"Let's look at how you can find your niche and start working towards your goal of financial freedom."

How To Find Your Niche By Determining What You Know

It's easy to assume that you can list products on your website, type up a few articles, and convince people to buy stuff. It's not that easy though.

People are smart. They can tell whether or not you have a passion for what you're selling. If you don't, they aren't going to trust you, and thus aren't going to buy products from you.

To maintain a passion for what you sell, you have to figure out what you are passionate about. Make a list of things that you know, whether it's cars, stereos, video games, or SEO.

Then go out and find affiliate programs for these items. You don't have to be a top-level expert, but you should care about what you're selling. You should have ideas about what to write, and it shouldn't be a chore to do so.

Determine The Niche's Value

Granted, there are ways to monetize everything online, but if you haven't picked a niche yet, we're going to assume that you're fairly new.

No matter how passionate you are about something, affiliate marketing is about making money. Luckily, you can spin anything into a potential cash cow.

Once you've determined your interests, do a quick search to see what affiliate programs are available. If you have a hard time finding one, move down your list.

Niche Market

You might need to make some minor adjustments to your interests, however, but that's okay. The next thing you need to do is turn your passions into an actionable niche.

Make Your Niche Manageable

Let's say that one of your main interests is home decorating. This is a broad subject, and you'll be spinning your wheels trying to find the right fit for your website. You have to break it down into something manageable.

Put some thought into it. Do you like home decorating because you enjoy setting up your house for holidays like Halloween and Christmas? Holiday decorating is a great niche for you to work within.

Maybe you like classic cars. It's difficult to turn that into a steady income, but auto parts through an Amazon affiliate account have high returns. You can take it one step further by focusing on car remodels or restoration.

You might run into an opposite problem. Maybe your niche is too...niche? If you narrow down your passions and find that they are too narrow, you might have to expand it.

For example, if you're interested in Victorian furniture, it's going to be difficult to make the type of money you need. The antique furniture market, however, is ripe for the picking by any young entrepreneurs out there.

The same holds true for services. Look at this website. We love making money and doing it online. We love the freedom that it provides us. We took those passions and combined them into the affiliate marketing niche. We know the industry, we love talking about it, and we're good at it. It's a win for us and you, the reader.

Do Some Initial Keyword Research

A niche that you can't write about has zero value.

It really is that simple. You can't sell something that you can't talk about, so why try? The real question is how do you know if something gives you enough content to discuss.

This point is where keyword research comes in. There are two main things you need to look for are saturation and search volume.

Saturation tells you how many people are writing about something. If you choose a keyword that is already over-saturated, it makes it almost impossible to rank high in search engines for them. There's too much competition unless you're an expert at SEO and can spend some money on advertising.

The volume is how many people search for a keyword in a month. If there are only ten people searching for a keyword over the span of a month, it's hard to make money off of it.

One way to find keywords with low saturation and high volume is long-tail keywords. Keywords are what people type to find an article online. A one to two-word keyword works if you're trying to build your SEO, but if you want to sell things, long-tail is where it's at.

Long-tails are typically questions people search for. If you're running the holiday home decoration website listed above, your keywords could be any of the following:

  • Best Christmas decorations
  • How to decorate for Christmas
  • How to hang Christmas lights
  • Kid-friendly Christmas decorations

These keywords lead customers to you. You can then write about the decorations, giving them links to the products you recommend. They get what they are looking for, and you get a cut of the profits.

Your Next Steps To Affiliate Success

After you answer the question of how to find your niche, you're one step closer to affiliate marketing success. Now comes the difficult part: attracting customers to your site and convincing them to buy.

After spending years figuring out the best ways to run an affiliate marketing business, we've decided to share our information with you. We'll help you get over the hump and make more money today.

For more helpful tips, check out our other articles online. Also, make sure to head over to our reviews section, where we tell you the honest truth about products and services that will help you succeed.

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