To drive traffic is a large factor in succeeding at affiliate marketing.
You need to be constantly working to drive more traffic to your site. But how do you do this? Read on to learn five techniques to help you out.
A lot of people think that once they've set up an affiliate website, they can sit back and relax. The truth, however, is that affiliate marketing takes hard work and dedication. If it were easy to get rich online, everyone would do it, wouldn't they?
To make money off of your affiliate website, you can't wait for people to come to you. You need to drive traffic to your site with a take-no-prisoners attitude. You need to take an all of the above approach to make "quit your day job" money.
Wanna know how you can make this happen? Check out these five ways to drive traffic to your site.
1. Start A Blog
I cannot overstate the value of blogging on your affiliate site. Simply put, if you aren't blogging, you're failing.
First, blogs improve your search engine ranking. The key to effective blogging is keyword research. Keywords are the words or phrases entered into Google by users searching for information. Whatever you typed in to find this article is the keyword. Want proof that it works? You're here, aren't you?
Google looks for these keywords across the internet to determine what information is the most valuable for its users. Placing them in your articles helps search engines find your page and send readers to your blog.
Adding a call-to-action, such as signing up for a newsletter, increases your readership as well. Another great CTA is to ask for comments. This builds a sense of community on your site. These requests create a cycle in which new readers become regular visitors, improving your rankings more.
Second, blogs help establish your expertise in a subject. Customers are more likely to buy things from people they trust. A blog helps you build credibility and prove to the customer that you know the product or service you're selling. Think about it from your visitor's perspective: if you wouldn't buy from you, why should anyone else?
2. Use Social Media
Twitter and Facebook are for more than posting cat videos and sharing birthday pics. If you use these sites correctly, you'll grow your business and build a strong customer base that works for you.
First, always promote your blog's content online. Post the article with a catchy phrase or your favorite line from it to get people to click on it. Don't be afraid to experiment. Find out what makes people come to your page and use it.
When you post your article, encourage people to share it. Leave buttons on the bottom of your article that links to their Facebook and Twitter accounts. You have to tell the reader what you want them to do. People are always willing to spread informative articles.
Don't limit yourself to your product, either. Talk about the entire industry, including affiliate marketing. Let potential customers get information from you, not a competitor. The more they trust you, the more they'll buy from you.
3. Put Videos On Your Website
Humans are visual creatures. We like to see things when making decisions, whether it's who to date, where to go, or what to buy.
Studies show that 73% of consumers are more likely to buy something after watching a video describing it. The video doesn't have to resemble a late night infomercial with an audience. You just have to show someone the product or service in action.
Let them know the benefits of what you offer, and show them real evidence that it does what it claims to do. These videos build trust in what you're selling and put a human face on your business.
4. Advertising To Drive Traffic
Paying for advertisements online is the fastest way to get visitors. Twitter and Facebook make it easy to reach thousands of people with targeted keywords that drive traffic to your affiliate site.
PPC campaigns on Google is another option, although they tend to be a little more expensive. The keyword research that you do for your blog will help limit the customers sent to your site. Try to limit your campaign to keywords that directly relate to your affiliate program.
This strategy will lower the number of people that click on your ad, but the people that do click are more likely to buy now. You don't want to waste money on ads that attract people who aren't going to convert from visitors to customers. Never spend money on customers that aren't going to spend money on you.
Bing and Yahoo, while smaller, still have 30% of the marketing share for search engines. They are cheaper than Google and will drive traffic to your site. If you're operating on a smaller budget, consider using these two search engines. You'll learn the ropes of online advertising without investing all your budget.
5. Do Your Research
Tools such as Buzzsumo help you keep an eye on your competitors to see what is working for them and what isn't. These tools help you see the performance of other site's content, allowing you to see what content performs well.
Once you know what people are reading and sharing on social media, you can jump in the fray. Take your competitor's ideas and improve them. By emulating their successful content, you can get readers to your website.
Try to find out what keywords they are ranking for and determine if you can take business from them. Is this the nice thing to do? No, but business is about making money, not friends.
Are You Ready For Success?
There's a difference between wanting to be successful and being ready for success.
Everybody wants the money, but very few are ready to do the work to get there. If you want to succeed, be the few, not the many. Affiliate marketing is a great way to make money for anybody willing to go the extra mile for success.
The good news is that you're already taking the right steps to succeed. By coming to this website, you're declaring that you're willing to put in the effort necessary to drive traffic to your website and make money.
The desire is the hard part, now you need the knowledge. Are you looking for articles that give you REAL advice without any fluff? Make sure you check out my other articles at Be An Affiliate Marketer and leave a comment down below if you want to share your story! Please share as well.